WHY SHOULD I SPONSOR AT THE BEAUFORT POLO CLUB?
Being a sponsor at the Beaufort Polo Club says
something rather special about your company. By associating yourself
with a sport such as polo and specifically Beaufort, you are reflecting
quality, competitiveness and fair play and can be assured of a
privileged position.
Beaufort's unique friendly environment is perfect
for entertaining existing and prospective clients, as well as
colleagues and friends. The club itself plays a major role in
the polo calendar hosting an England Polo Test match as well as
the Argentine Club Cup which provides the highest standard of
tournament polo in Europe. Both of these tournaments are televised
on Sky Sports and Eurosport.
SO WHO ARE OUR AUDIENCES?
Polo is experiencing massive growth at present
with a 47% increase in membership in the last 5 years at clubs
across the country. Attendance of polo by the public has also
increased and with more matches televised in 2007 than ever before,
polo is rapidly becoming more accessible both to play and watch.
THE FACTS
- Polo has the highest AB audience of any sport:
- Patrons and Players AB 72% C1 28%
- Spectators AB 59% C1 31%
- 2.5 million people ride regularly within the UK
- 17.68 million have an interest in non-racing equestrian sport
- In 2007 six of the major polo events were televised on Sky Sports.
WHAT BENEFITS CAN YOUR BUSINESS EXPECT?
Sponsorship at Beaufort can be as flexible and
adaptable as you want it to be, in order to meet your specific
corporate objectives and, of course, your budget.
Sponsorship ranges from £5,000 for sponsorship
of the players prizes of the day for example, to £25,000
for title sponsorship of a ‘Royal Charity Event’,
to four times this amount for an internationally televised event.
There are sponsorship and promotional opportunities
at all of our events:
- The name of the event / team will to be pre-fixed
with the company or product name in all printed material as well
as pre and post event publicity and television broadcasts.
- The opportunity for a small number of guests to learn to play
polo the morning of your event.
- Full hospitality facilities for you to entertain guests, together
with an allocation of complimentary admission tickets for your
employees and their families.
- Presentation of prizes to the teams and officials and a reception
with the Charities patron if in attendance.
- An advert in the programme of the day and the opportunity to
produce your own bespoke programme cover.
- Branding opportunities around the club including perimeter signage
positions, team shirt branding, best playing pony blanket etc.
- Space for product displays, launches and sales events, sampling
and research.
- A dedicated PR and sponsorship liaison team to ensure that you
get the most from your investment.
OTHER OPPORTUNITIES
In addition, or instead of sponsoring a team
or an event, your company can benefit in other ways too. You could
reach our thousands of predominantly ABC1 visitors, for example,
through sponsorship of the grandstand, timing facilities, umpires
or even taking an exhibition stand at one of our major events.
Advertising is also possible both in match programmes and the
clubs website.
Why not set up a meeting to hear about sponsorship
opportunities for the 2008 Season…..
If your customer base or target market is predominantly
ABC1, your company will benefit from sponsorship at the Beaufort
Polo Club. And if the style, excitement and passion of polo with
its dynamic, competitive element reflects the qualities of your
company, we should talk.
For further information or to set up a meeting Anna Macdonald on 01666 880 510.
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